Esteban®
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Brand Identity · Merchandising
A VISUAL IDENTITY INSPIRED BY THE RAW BEAUTY OF THE SWISS ALPS. THE PROJECT CELEBRATES NATIVE BOTANICAL HERITAGE THROUGH REFINED DESIGN AND RESPONSIBLY MADE APPAREL.
[Role]
• Developed the brand concept and positioning. • Designed the visual identity and apparel collection. • Built the business plan and launch presentation.
[Results]
• Complete brand and product concept developed from scratch. • Built around responsibly made garments and more conscious consumption.
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