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Swiss Botanic Collection

Brand Identity · Merchandising

A VISUAL IDENTITY INSPIRED BY THE RAW BEAUTY OF THE SWISS ALPS. THE PROJECT CELEBRATES NATIVE BOTANICAL HERITAGE THROUGH REFINED DESIGN, NATURAL TEXTURES, AND TIMELESS STORYTELLING.

[Role]

• Developed the brand concept and positioning. • Designed the visual identity and packaging. • Created branded apparel and promotional materials. • Produced a complete business plan and brand presentation.

• Developed the brand concept and positioning. • Designed the visual identity and packaging. • Created branded apparel and promotional materials. • Produced a complete business plan and brand presentation.

[Results]

Complete premium brand identity created from scratch. Packaging designed for a high-end retail positioning. Cohesive visual system ready for product launch.